Designing your own graphics for your business is so important. It is especially important in direct sales. There are thousands, sometimes millions, of other representatives all selling the same thing. So how do you stand out in the crowd?
Please note this post contains affiliate links. That means if you choose to use the services, I get a small percentage back, which helps me continue this website. But don’t worry, I only choose products and services I have used, and I stand behind!
Here is an example. Origami Owl released a special promotion to raise money for Down Syndrome Awareness. Shortly after it was released I search #OrigamiOwl on Instagram. Which images stand out to you? Many people used the company sponsored photos, while some did try to create their own. Those that created their own have a better chance of being noticed.
Always be sure to check your company’s policies on creating or altering graphics. Some companies may want you to use their graphics to keep their branding consistent.
If you are able to create your own there are many options out there to help you. The two I like the best are:
Pic Monkey is my go-to graphics creator. They offer a few plans to meet your needs. There is a free plan, but as you would expect you are limited to the features you can use. Don’t let that scare you off. You have access to plenty of fonts, graphics and templates to get you started.
Next is there Premium plan. It is $7.99 a month, but if you pay annually it is half the price. With premium you have access to additional fonts, graphics and effects. Most importantly, you will have access to the Hub which is their storage area. You can start a project and finish later or use it as an easy way to say your images to your phone through the Pic Monkey app. They offer a 7-day free trial if you would like to try before you buy. I have the Premium plan and I love it! I would highly recommend it.
Lastly, they have a Supremium plan. That is $99.99 for the year. With Supremium you have unlimited Hub storage and the ability to organize your Hub with collections. Below is a great comparison between the two plans.
Canva has a two tier option. There is the free plan and a paid version. Again their free plan has plenty to help you get started. They have many free design templates for those that have a little trouble being inspired. Their free version includes storage of your designs. You can go back and edit them as well. They have a great branding feature where you can save your branding colors for consistency. There are additional branding features in the paid subscription. You can also add team members to share designs easily with your team.
Canva for Work is their subscription service. It is $12.95 a month or $119.40 a year (savings of $36). With the upgrade you have access to additional templates and features. Full use of branding features like adding your fonts and logo. You can add up to 50 team members with the Canva for Work subscription. Canva offers a 30 day free trial.
My best advice is to try out both platforms. Start with the free version, then use the free trial if you are interested in more. Just be sure to cancel the tree trial if you do not want to continue the subscription. That’s how I started with my Pic Monkey subscription, but it was a happy accident. I couldn’t imagine going back to the free. 🙂
What’s your favorite way to create graphics?
I hope this helps you start designing your own graphics. For more tips be sure to join my FREE Facebook group. It’s primarily for busy bees who would like a little support managing their busy life.