Direct sales, network marketing, social selling or whatever you call it gets a bad rap. It seems like every time you turn around someone is selling something. Then there are those that go above and beyond and hound people to buy, host or join!
But let me ask you this…do you get offended when you see a drink commercial? Do you say, I’m tired of them trying to get me to buy their product? I doubt it! You’re probably like, “Hey I’ll have to check that out next time.” (D&D gets me every time with their tasty creations.) So why not give your friends the same courtesy?
So how does one go about promoting their business without alienating all their friends? We need to walk a fine line of letting people know what you do without being salesy or spammy. Keep things separate, but it’s okay to talk about it from time to time. If I have a good month you bet I’m shouting it from the rooftops. If I’m on a trip thanks to my business, you bet I’m bragging. Heck, if I’m really excited about a new product I’ll share it with my friends, but I hope that I keep those posts rare enough that that’s not all they see from me. Remember you were a person with friends and interests before you joined your company.
I try my hardest not to be spammy, salesy or pushy. I don’t want to be one of “those” representatives, but at the same time I’m sure I’m missing out on some great opportunities. I’m not afraid of hearing “no” so what’s my problem? No one is going to be offended if I ask them if they’d like to take a look at a locket.
We’re all a work in progress and this is my area that needs improvement. Does this mean I’m going to spew my info over everyone I meet? No, although some people do train their people to do that. I’ll patiently wait for a good opportunity to bring it up.
If you would like to see what I do, in a non-spammy way, feel free to check out my Facebook page http://www.facebook.com/CharmingKateT